What makes TUBC so special
The best description of Thammasat Business Challenge (TUBC)
Celebrating 27 years of continuing success in the global business arena, TUBC continues to build its recognition as a highly prestigious case competition.
TUBC provides unforgettable networking activities with teams from leading business schools across the globe. This year, we have invited over 15 international teams to join our event.
TUBC is managed and organized by undergraduate business students. Our committees consist of over 80 lives with a passion to give the most valuable experience to all participants.
During TUBC, you will have a chance to explore a world of opportunities through various activities and challenging competition in a real-time scenario with limited tools and resources.
Timeline
Qualifying Round
The participants will be given a case to analyze. An electronic file of each team’s solutions has to be submitted to the organizing committee before the deadline.
The solutions of the business case will be evaluated by judges.
Announcement
Top 20 qualified teams will be announced via The Challenger by TUBC Facebook Page.
Presentation Round
Top 20 teams will be required to present their case solution from the qualifying round to a panel of judges within 15 minutes, followed by 10-minute Q&A.
Let's hear from the Winner
Merli Consulting from Singapore Management University — on how they have enjoyed the TUBC week and what it takes to be the winner of TUBC.
Once again, congratulations and we hope to see you again next year!
Our Sponsors
Messages from our committees
“Welcome to TUBC, where your ideas light up the stage in the heart of Bangkok! Stay connected for the latest updates and gear up to forge unforgettable memories. We can’t wait to welcome each and every one of you!”
— Supakorn Palawong, President TUBC 2024
“Welcome to TUBC, a place where talented young business leaders gather, grow, and thrive. A remarkable event with unforgettable memories, boundless joy, invaluable lessons, inspiring moments, and meaningful connections. Stay connected with us.”
— Theeramet Luppayaporn, President TUBC 2023
“TUBC brings together the top 20 participating teams across the globe to compete on a 28-hour case. Not only will the participant gain hands-on experience, but also get to be connected to one of the best participating teams around the world. Join us in creating unforgettable case competition experiences!”
— Nithid Pongcharoen, President TUBC 2022
“How amazing it is getting to know, learn from, and share our experience with great minds from all over the world in one of the most colorful cities like Bangkok! TUBC has a very special place in my heart, and I do hope that you get to feel the same during your time here!”
— Nunticha Jiratpikalpong, President TUBC 2021
“I'm proud to be part of TUBC, a welcoming global community where business talents connect, exchange ideas, and grow. As always, stay tuned for the next TUBC!”
— Dome Bharinagul, President TUBC 2020
“TUBC is an extraordinary and challenging event which in the mean time offers memorable experiences and great connections for ones participating. TUBC 2019, surely, will have much more awaiting. Stay tuned!”
— Natcha Lohakhachornphan, President TUBC 2019
“TUBC is not just a case competition, but it's also where lifetime friendships are established.”
— Sirada Suansawat, Internal Vice President TUBC 2019
“It's always grateful to see talented young people coming over from top business school to participate in TUBC. The event is full of memories, inspirations, friendships, and lesson learned. Can't wait for next TUBC!”
— Prommanee Zhang, Co-President TUBC 2018
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