The Challenger by TUBC

The Challenger 2026 Celebrating 14^th Year Anniversary

29 Jun 2026 10:00 – 23 Jul 2026 23:59

Days

Hours

Mins

Secs

Now29 Jun

Eligibility

Undergraduate Students

Thai undergraduate students or international undergraduate students studying in Thai universities.

Teams of four

A team must consist of four undergraduate students.

Cross-faculty & Cross-university

A team can consist of students from different faculties and/or different universities.

One team only

Participants must not be a member of more than one team.

TUBC Participants Ineligible

Participants of TUBC are not eligible to apply for The Challenger 2026.

In-person Attendance Required

All members of qualified teams are required to be physically present on The Presentation Day, which will be held on 22 Aug 2026.

The Competition

In a business case competition, participants are given a case based on a real company to analyze, solve, and present to the judges under time constraints. The business cases will include facts and data about a company's situation, issues, and/or future goals. Teams will be judged on various criteria, such as depth of analysis, creativity, practicality, presentation skills, and responses to judges' questions.

Event & Schedule

Agenda	Date & Time	Location
Roadshow	Sat, 20 June 2026 (13:00)	Online
Application Period	Mon, 29 June 2026 (10:00) - Thu, 23 July 2026 (23:59)	Online Registration
Workshop 1	Sat, 11 July 2026	Online
Workshop 2	Sun, 12 July 2026	Online
Qualifying Round	Sat, 25 July 2026 (10:00) - Sat, 1 August 2026 (10:00)	Online Handout & Submission
Semi-Finalist	Sun, 9 August 2026 (12:00)	Online Announcement
Presentation Round (D-Day)	Sat, 22 August 2026 (All Day)	Millennium Hilton Bangkok

Case Format

Qualifying Round

After the application process ends, the participants will be given a case to analyze. An electronic file of each team's solutions has to be submitted to the organizing committee before the deadline. The solutions of the business case will be evaluated by judges selected by the organizing committee.

Submission via Email

Presentation Round

In the Presentation Round, all 20 teams will be randomly divided into five divisions to compete in the Preliminary Round, where only one team from each division will be selected as a finalist. The five finalists will then advance to the Final Round, where the winning team will earn a direct qualification to TUBC 2026.

Presentation Timing:

Each team will be given 15 minutes to present followed by 10 minutes for Q&A session for both Preliminary Round and Final Round.

Live Presentations & Q&A Sessions

Venue

Millennium Hilton Bangkok

Messages from Past Winners

Nattaya Chantaathipong (Puaypuay)

"The Challenger case competition pushed me beyond my comfort zone and helped me unlock my potential. Through intense problem-solving, teamwork, and learning from talented peers, I gained invaluable experience and confidence. I am truly grateful to The Challenger for this opportunity."

Chanawee Kasuwan (Naknan)

"The Challenger pushed me beyond my comfort zone and gave me the confidence to take on challenges I once found intimidating. Through the experience, I learned to trust my ideas, communicate them effectively, and adapt quickly in unfamiliar situations. More than the results, it was the personal growth throughout the journey that made the experience truly rewarding."

Soonyata Panurat (Pungpond)

"The Challenger was truly a once-in-a-lifetime experience that brought together ambitious people with different perspectives and a shared passion for solving challenges. Beyond the competition, I gained meaningful friendships, unforgettable memories, and a deeper appreciation for what can be achieved when great minds work together."

Pattrawadee Srimarut (Porpor)

"The Challenger was a truly meaningful experience for me. It gave me the opportunity to learn from real business challenges, gain new perspectives, and meet many inspiring people. Beyond that, I built valuable friendships and gained memories that made me truly appreciate."